If you’re a business that’s trying to grow and expand and get more visitors and traffic to your website, then you’ve probably already looked into other forms of digital marketing including social media advertising, Google Ads, etc.

One digital marketing method that a lot more people are looking into now is Search Engine Optimization or SEO. But how much does SEO cost in kenya? What price ranges can you expect?

Typical ongoing SEO costs in kenya range quite widely between Ksh 5000 and Ksh 10,000 per month for small to medium-sized businesses. Initial setup costs (when required) can range from Ksh 10,000 to Ksh 50,000+.

Factors that influence the cost of SEO

Whilst there might be a bit of variance, it’s because SEO costs in general aren’t the easiest thing to determine. And that’s for a variety of reasons.

First off, whilst a lot of companies and digital agencies state that they provide search engine optimization services, very few of them give any hint at their pricing or packages. Over 90% of the SEO firms in Kenya we looked at did not mention anything regarding the price of their SEO services.

But a second, more valid reason has to do with the fact that SEO is a very, very broad field with so many variables. It’s almost like asking “how much does it cost to paint a building?”

Well, is it a big building or a small one? Are you painting it both inside and out? What type of paint are you using? How many coats of paint are needed? How many different colours will be used?

How quickly is the job to be done? Are there going to be any artistic touches included? Is the paint job to last just a year, or a decade? Have any parts of the building already been painted? Has the building even been completed?

And on and on. Any of the answers to those questions will significantly alter the final cost of the project.

Existence of a website

Do you have a website? Great, you’ve automatically increased your chances of ranking well in Google by many orders of magnitude.

Google as a search engine, is in the business of finding answers to people’s questions. So the more questions your website answers, the more chances you have of ranking well in Google.

Not only that, but when other people find what they want and think your website is awesome, they’re going to link to and endorse your website. And this will make you rank even more.

But without a website, you’ve just made your efforts to rank in Google a whole lot harder.

It would be very, very difficult and even impossible with certain keywords and queries. You would have to depend on other people’s platforms that you have little control over.

Instead of your website benefiting from links from your GMB (Google My Business) profile, Facebook page, directory listings, YouTube channels, etc, you would now be dependent on these to rank instead.

And instead of being able to rank for keywords and topics related to your business, you’ll largely only rank for your business name.

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